London-based Dynamic Messaging, which provides integrated voice and SMS promotions for well-known gaming brands like Ladbrokes, LeoVegas and Foxy Bingo, is one of a growing number of commercial organisations that will be at Juegos Miami (May 30 – June 1, The Biltmore, Miami) in order to expand its foothold in Latin America.
With seven years of experience working in the gaming space, successfully delivering conversion and retention campaigns via Voice & SMS, the company believes a nuanced understanding of how to deliver your brand across the various different countries and cultures is the key to success in the region.
Commenting on their expansion into Latin America, Dynamic Messaging’s Director, Seth Green, explained: “We are currently running regular campaigns in Brazil, Peru and Argentina and will be continuing to expand within Latin America in the coming months. We believe that the Latin American market is becoming stronger and stronger and represents a clear opportunity for growth.
“The Latin American market is of course different from the European market, however, the main challenge is around how you deliver the message. For example, the tone of voice, the speed of the delivery, the various different colloquialisms that each country or region has. It is these small, yet important details which can be the difference between success or failure. We have two USPs, our first is that we have the ability to deliver a 4x higher conversion rate when compared to emails or bulk SMS. We can achieve up to an 8% conversion on lapsed customers contacted within 30 days of inactivity and up to a 5% conversion of registered non-funded customers contacted within 24 hours of signing up. The second is our in-depth knowledge of how to speak to customers, when to contact them and how to convert them. We have run campaigns in over 70 countries, in 30 languages and our track record of success is unrivalled.”
Explaining how these attributes strengthen their position in the region, Green continued: “Our knowledge and skill sets are about how we communicate and engage with people from all over the world, so although there are differences between Europe and Latin America, to us there are also differences between customers from brand to brand, country to country and region to region. Everyone is unique and has their own preferences and we make it our job to understand what those preferences are, so that we can provide the most effective service to our clients as possible.
“Speaking of clients, for Dynamic Messaging, Juegos Miami is a great opportunity to meet with clients and prospects alike and having a professional rally point for operators and regulators in the region to meet is imperative,” he added. “Technology has made it so easy for businesses to have relationships without ever meeting face-to-face, which means you sacrifice a certain element of rapport. We want to provide our clients with the best service possible, but we also want to form strong relationships that last for years, and Juegos Miami gives us the opportunity to do that.”
To apply for a place at Juegos Miami, which last year attracted exhibitors and representatives from a total of 44 countries, register at www.juegosmiami.com.
