Karjala Kasino rebrands, launches Karelian language option

Karjala Kasino has announced that Swedish and Norwegian players as well as Karelian-speaking customers can now enjoy a “completely localised experience” at the online casino.

“Karjala Kasino was rebranded and given a completely new look and content in the start of November,” Karjala Kasino CEO Adnan Maslo said.

“We have added local Karelian dialect and based on previous demand, we also opened the brand to international traffic by adding Swedish and Norwegian languages to the site and to the support team.”  

The online casino,  powered by GiG’s platform service provider iGamingCloud, is now the first to offer Karelian dialect to their selection. Karelia is a neighboring region to Finland, and “at the heart of the Karjala Kasino brand”, the company said.

Brand manager Henri Kukkonen said: “Karelian dialect is spoken in Eastern part of Finland but every Finn is guaranteed to recognize it.

“We wanted to give our Finnish players something funny and unique without risking losing our identity as a truly Finnish and Karelian brand. The Karelian dialect works really well with the new look.”