Industry veteran Karl Koh dubs ICE London ‘essential’ as Nexusguard looks to build its global footprint

ICE London Nexusguard Karl Koh
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Following a hiatus in 2019 due to scheduling conflicts, the leading cloud-based distributed denial of service (DDoS) security solution provider, Nexusguard, will be making a major comeback to ICE London as the company prepares to expand its global brand awareness and footprint.

 

According to the VP Sales at Nexusguard, Karl Koh, who has decades of experience in the Asia Pacific gaming market, the decision to return was an easy one thanks to the exhibition’s ‘essential’ status and peerless business credentials.

ICE London 2020 is an ideal platform – it’s a premier event where gaming executives, buyers and industry professionals meet each year to conduct serious business,” he explained. “Participating in the exhibition helps our continual dialogue and relationship building with our prospects and clients in the gaming space. In 2020, we are enthusiastic about returning to meet current and potential customers to exchange thoughts and market intelligence, showcase our partnership program to service providers to protect their own network infrastructure and downstream from DDoS attacks.”

Based in Hong Kong, Nexusguard’s solutions provide DDoS security for multiple clients, helping to fight malicious internet attacks. ICE London 2020 will see the company showcase its powerful solutions, ensuring uninterrupted internet service, visibility, optimisation and performance. “We are focused on developing and providing the best cybersecurity solution for every client across a range of industries with specific business and technical requirements,” said Koh. “We will be showcasing our new Multi-Tenant Service (MTS) program, which allows service providers to alleviate the cost of DDoS protection to their clients and present a compelling business opportunity to monetise or add value to their cybersecurity offerings. The lock-in effect created by product bundling also helps to build long-term client relationships, thereby increasing the lifetime value of client accounts.”

Koh is also keen to highlight Nexusguard’s focus on their global expansion strategy at ICE London 2020. Throughout his career in the gaming sector, he has continually pursued new strategic markets and business adjacencies while building partnerships with carriers and technology providers across the Internet ecosystem, something he hopes to continue in February. Commenting on the company’s plans in 2020, he concluded: “In the spirit of expanding our global brand awareness and footprint, we continue to participate at ICE London as it is an essential channel for us to have our messages delivered to the market, as well as connecting with potential prospects.”

Nexusguard will be showcasing their DDoS and MTS solutions from Booth N9-630 at ExCeL London, UK from 4-6 February, 2020. To Step, Leap, Dive and Look ‘Into The Future’ alongside 600+ solutions experts and 35,000+ gaming professionals for three days of business development, learning and celebrating the international gaming community, visit www.icelondon.uk.com


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