Kewadin Casinos upgrades to Scientific Games latest player loyalty and bonusing system

Kewadin Casinos Scientific games
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Enhancements installed at Kewadin Casinos’ five Michigan properties included Scientific Games’ View4 technology – enabling operators to show dynamic marketing animations and videos through an integrated multi-touch display – and a range of all-new slot games.


Via its subsidiary Bally Gaming, Scientific Games has completed the installation of a new systems upgrade and games package across a number of Kewadin Casinos in Michigan.

“We are pleased that Kewadin Casinos has chosen our SG Systems and EBS technologies, in addition to our exciting leased and for-sale titles,” said Bob Parente, SVP and CRO at Scientific Games.

“We are committed to this opportunity to enhance the effectiveness of Kewadin Casinos’ player interactions and to provide compelling gaming experiences via our cutting-edge products and solutions that will set a new standard in player engagement.”

This upgrade includes a broad array of key Scientific Games systems products, including the company’s iView4 technology – Scientific Games’ next-generation player interface display which enables the casino to show dynamic marketing animations and videos with instant response through an integrated multi-touch display for increased player interaction.

To take point-of-play marketing to the next level, Kewadin Casinos has installed the SG Web Content Manager, a content management solution that supports lightweight HTML5 content and a suite of tools for analytics, rules and scheduling.

In order to take full advantage of this new interface system, the upgrade is accompanied by Scientific Games’ Elite Bonusing Suite at all five properties.

EBS is a group of marketing applications that automates promotions and player loyalty programmes, launches new floor-level interactive promotions, and rewards players at the point of play via the seamless integration with iView. Kewadin Casinos marks the first Scientific Games systems user in Michigan to install iView4, making the selected casinos flagship sites for Scientific Games Systems products.

The Kewadin Michigan casinos included in the recent upgrade are: Sault Ste. Marie, St. Ignace, Christmas, Hessel, and Manistique.

“We pride ourselves in the gaming experiences and innovative technologies we use to keep our players engaged and satisfied,” said Allen Kerridge, CEO of Kewadin Casinos.

“Scientific Games’ breadth of systems, technologies and exciting content library were key factors in our decision to partner with them.”

In addition to the Systems purchase, Kewadin Casinos will place a substantial number of Scientific Games’ slot games in all five casinos over a 36 – month period.

These will include popular lease and for-sale titles such as James Bond, Monopoly, Quick Hi, Lock It Link, Ultimate Fire Link, Jin Ji Bao Xi, Jinse Dao, The Wizard of Oz and the new Dancing Drums Explosion.

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