Konami joins casino advisory panel for innovation

ICR -AGE -Konami Bertsch
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Konami Gaming has become the latest company to join the newly established Innovation Adoption Advisory Panel (IAAP).

The company will be the lead sponsor of the panel, which was jointly announced by GameCo and Interblock on 3 August as a joint effort to encourage innovation in the casino sector.

“The formation of the IAAP is an encouraging development that we believe can help play an important role in fostering the adoption of new innovative solutions in the casino marketplace,” Steve Sutherland, president and CEO of Konami Gaming, said.

“The comprehensive range of topics the IAAP panelists are exploring are aimed at understanding how new gaming concepts can be brought to market at a faster pace as well as how to best introduce these solutions in a manner that is approachable, engaging, and enjoyable for players.”

Blaine Graboyes, co-founder and CEO of GameCo, added: “The IAAP was founded with the intent of creating added dialogue and bringing increased awareness to the adoption of new and innovative products across the casino floor.

“To this end, we are delighted to have Konami Gaming’s support of the group, as their participation further strengthens the IAAP’s ability to accomplish its mission.”

Industry topics the IAAP is expected to discuss include floor optimisation, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilisation and analysis.

The IAAP plans to release a white paper next month that will summarise the group’s insights and recommendations and “foster ongoing discussion about best practices for bringing new and innovative products to casino patrons,” a spokesperson for the panel said.

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