Landry’s and Golden Nugget reward loyalty with Scientific Games

Casino Review - Golden Nugget Scientific Games
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The Golden Nugget Hotel & Casinos and Landry’s Inc. will offer more ways to spend CMP™ loyalty rewards following a new partnership with Scientific Games.

The Golden Nugget Hotel & Casinos CMP™ player loyalty system has integrated with Landry’s Inc. Select Card Program following a team up with Scientific Games.

This groundbreaking integration, which will enable Golden Nugget player’s club members to spend their casino loyalty rewards at Landry’s 500 restaurants across the United States, used Scientific Games’ universal card capabilities built into its robust CMP player-tracking solutions and is currently live at the Golden Nugget in Biloxi, Mississippi.

The full roll out will see the company complete final implementation in early 2017 at the Golden Nugget properties in Las Vegas and Laughlin, Nevada; Lake Charles, Louisiana; and Atlantic City, New Jersey.

Golden Nugget Senior Vice President Jim Hoskins said, “Projects like this are a great example of why we have partnered with Scientific Games for casino-management systems at all of our casino resorts. Not only are Scientific Games’ systems scaleable, robust, and feature-rich, they are open and modular, enabling integration with our Landry’s Select Card program. Scientific Games and their experienced team partnered with us to custom-develop this integrated solution which gives our valuable guests even more ways to leverage their loyalty. Scientific Games is much more than just a software and hardware company – they are a true services company.”

The solution enables Golden Nugget 24 Karat Players Club members to use their comp dollars at all Landry’s, Inc. restaurants nationwide through Landry’s Select Club program. This program will then provide loyal Golden Nugget guests VIP access to more than 500 locations coast-to-coast, including well-known brands such as Landry’s Seafood House, Morton’s The Steakhouse, McCormick & Schmick’s Seafood & Steaks, Chart House, Vic & Anthony’s Steakhouse, Rainforest Café, Claim Jumper, and Bubba Gump Shrimp Co.

Derik Mooberry, Scientific Games Group Chief Executive of Gaming, said, “We are humbled and honored that Golden Nugget partners with us for solutions across the entire casino floor, including game platforms, game content, table products, mobile platforms, and our SG Universe™ Play4Fun Network™ social casino platform. The opportunity to work with Golden Nugget on this first-of-its-kind player-loyalty integration with Landry’s incredible restaurant portfolio is another example of how we differentiate ourselves by working with our customers to understand and identify their needs and provide solutions and professional services that support their success.”

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