Las Vegas’ latest boutique casino will welcome customers before the year is out, with the property’s COO Dave Jacoby claiming it will be the “preferred destination” for Asian visitors.
[dropcap]T[/dropcap]he developer behind the Lucky Dragon Hotel & Casino in Las Vegas has announced that the property will open on December 3.
The Asian-themed resort, which is located just off the Strip on Sahara Avenue, will tout 37 tables games and 300 slot machines across a 27,500 square-foot gaming floor.
Lucky Dragon executives have indicated that the property will be marketed almost exclusively to Asian and Asian-American players, whilst the majority of the staff will be fluent speakers of Mandarin, Cantonese and other Chinese dialects.
“The Lucky Dragon will be a bit of a departure from the traditional mega-casinos that dot the Strip,” the property’s chief operating officer Dave Jacoby told Casino Review. “Instead, Lucky Dragon will deliver a more finely curated experience to a targeted audience on a scale that is intimate and highly personalised.”
Jacoby added that the Lucky Dragon would place particular emphasis on authentic, high-quality Asian cuisine.
“We expect to set the bar for Asian dining destinations in North America and believe that our five-star authentic Asian dining options will be an important draw for our guests,” he said.
The Lucky Dragon’s opening ceremony will include a lion and dragon dance, as well as a firecracker show: in line with Chinese traditions aimed at driving away evil spirits and bestowing good fortune. The company said that it plans to start taking reservations for its 200-room hotel as of October 1.
We expect to set the bar for Asian dining destinations in North America and believe that our five-star authentic Asian dining options will be an important draw for our guests.
Recent months have seen relatively stable growth in GGR throughout Nevada and in Clark County specifically, whilst visitation rates continue to surge in Las Vegas. July saw the level of footfall set new records – with over 3.8m people choosing to stop in Sin City.
In particular, footfall from Asia seems likely to swell further next year – after it was confirmed that Hainan Airlines will commence a regular direct service to Vegas from mainland China as of December 2.
With this in mind, Jacoby has argued that the timing will prove particularly auspicious for the Lucky Dragon’s opening.
“Las Vegas is consistently setting visitation records, and a very significant portion of the city’s visitors are of Asian descent,” he said. “These visitors frequent Las Vegas despite the fact that are no resorts here built specifically to anticipate the needs of their Asian guests. As such, we think Lucky Dragon will be the preferred destination for what is already a very sizeable portion of Vegas visitors – whilst maintaining a distinct appeal for the rest of the customer-base.”