Playtech-powered RAY and win2day have signed an industry-first liquidity sharing agreement to launch a joint poker network in Europe.
[dropcap]A[/dropcap] groundbreaking agreement between RAY and win2day sees the Finnish and Austrian gaming brands launch a joint poker network using liqudity from both regional player bases.
The move will double the number of regional customers playing on a variety of Playtech-powered poker products. The Finnish Ministry of Interior approved the liquidity sharing agreement in December following Win2day meeting the responsibility standards imposed by RAY and the Finnish authorities.
Martin Jekl, managing director, win2day said: “It is with great pleasure that we welcome the opportunity to sustainably expand our offering as the leading online poker provider in Austria with the joint network and thereby improve the customer experience for our users. With RAY, we have found a strong and highly professional partner that shares our commitment to responsible gaming.”
Playtech has worked with RAY, Finland’s Slot Machine Association, since 2010, establishing the country’s leading gaming operation, and worked closely with win2day since 2015, providing a poker network to both the Austrian Lottery and Casinos Austria- owned brand.
As we have progressed our co-operation, we have also developed the online poker customer experience together with Playtech.
Jan Hagelberg, VP of Digital channels, RAY, said: “Working with win2day has been an extremely smooth process and this announcement significantly improves the game selection in both Finland and Austria. We expect the change to considerably increase the interest towards both operators’ poker games. As we have progressed our co-operation, we have also developed the online poker customer experience together with Playtech.”
Playtech invested significant development resources in poker in 2016, enhancing its award-winning iPoker client by introducing a new lobby and home tab, completing a full overhaul of the software’s poker tables and launching a series of new game views, enabling easier and fully personalised access to a wide variety of games.
Shimon Akad, COO, Playtech, said: “We have been pioneers in the gaming industry for many years and are extremely proud to be the first company to provide two great brands with a poker network and series of leading products that will combine to form the first ever cross-border poker network. “Playtech has long been the largest and most successful poker network in the industry so we’re delighted to be part of this new venture.”
