Playtech Casino have created a quarterly licensee award recognising marketing excellence and innovation across their network of global licensees.
[dropcap]P[/dropcap]laytech licensee, Mansion Group, which operates of a number of online casinos, have won an award for marketing excellence and innovation at the inaugural Playtech Award ceremony.
Mansion faced competition from Sky Bingo and the Gala Coral Group who were both singled-out for their engagement on dedicated bingo development, KPI’s and innovative work around Playtech’s network promotions and cross-sell.
However, Mansion collected the award on the strength of their innovative marketing of Playtech content and its partnership with, and testing and releasing of Playtech’s business intelligence tools. These tools include, Games Grid, a new BI-enabled tool that instantly presents players with a personalised selection of games based on their individual user behaviours.
Naturally pleased with their performance, Mansion’s COO Shelly Suter-Hadad noted: “It’s been a great team effort both internally here at Mansion and with Playtech with whom we work closely striving to optimise our offering for our players by using the latest technology and marketing methods.”
Other licensees are being encouraged to enter for the next quarterly installment of the Playtech Awards to be announced in February 2017 at the ICE Totally Gaming Show in London. “The Playtech Award scheme has been a great success with a large number of our licensees participating and showing how great this industry is in marketing our leading titles in the most innovative ways possible,” said Shimon Akad, COO at Playtech.
An annual award will also be announced later in 2017 and the winning licensee will receive £50,000 marketing funds and one month’s exclusivity on a Playtech game.
“We’re delighted that Mansion has won our inaugural quarterly award, the team embraced our new BI tools and personalised Games Grid and have seen some great numbers as a result,” Akad added.
