Merkur Gaming will have its biggest ever presence at ICE 2017 as part of the Gauselmann Group’s wider showcase. The aim: to highlight the company’s commitment to product innovation and diversity.
[dropcap]T[/dropcap]he 2017 edition of ICE will see the Gauselmann Group and Merkur Gaming presenting on an inter-connected stand allowing previously separated group companies to come together in a single space.
This extra space will be crucial for Merkur as its national, and international teams – edict, Cashpoint and XTiP, GeWeTe and the UK’s Blueprint Games – will all be present and at full strength for the three crucial days of business.
ICE is the company’s most significant trade show of the year according to its director of industry relations, David Orrick, and Merkur is looking to take full advantage of the size and popularity of the event by bringing a wide range of products and services to the show floor.
Of particular note will be the company’s showcase of product developments, such as the Merkurstar, the brand new Evostar and the globally popular Avantgarde and Avantgarde Trio slot machines. There is hope that new arrivals M-BOX, M-BOX Buzzer and the Black Series will aid in driving the company’s product diversification, and highlight its commitment to innovation in platform and cabinet design. Orrick was also keen to emphasise the point that owing to recent technological advancements Merkur was particularly enthused to present G2S compatible machines.
Alongside game hardware development a key factor of the showing at ICE will be the games packages themselves. These will include Fruits, Egypt, Random Lines and Hero Games, with the company hoping to highlight the high standards of its game design.
Merkur Gaming, the international sales and development brand of the Gauselmann Group, is responsible for the development and sales of land-based gaming solutions worldwide and it has seen a great deal of progress in the last year.
2016 saw the company upgrade to a gold-standard member of the Association of Gaming Equipment Manufacturers off of the back of particular success’ in Latin America among other regions. It followed this with further progression into the Russian market with the installation, and ongoing popularity, of the Avantgarde slot machine at casino premises in the country.