MGS aims to play it ‘Smart’ for 2017 campaign

Casino Review - MGS Smart City campaign
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The MGS Entertainment Show has rolled out its marketing campaign for 2017 centering around the concept of Macau as the ‘Smart City’


The MGS Entertainment Show has launched its 2017 campaign with this year’s theme based on the concept of the ‘Smart City’ and what the advances in artificial intelligence (AI) and virtual reality (VR) can bring to the global industry.

The MGS Entertainment Show, which is owned by trade body the MGEMA and backed by the Macau SAR Government, will roll out the marketing program through a series of invigorating sales and promotional initiatives running up to the fifth edition of the exhibition at the Venetian Macao on 14-16 November 2017.

The 2017 MGS campaign was officially unveiled at a prestigious reception held at the recent ICE Totally Gaming exhibition in London where political, regulatory and industry figures from around the world met with the MGEMA’s largest ever international delegation at an overseas event.

At the launch reception, MGS highlighted the key targets for its 2017 campaign and the ambitious goals the show has set itself for the future.

Jay Chun, chairman of the Macau Gaming Equipment Manufacturers Association, reinforced the MGS Entertainment Show’s role as the ‘voice of the industry’ and its key position as the gateway to two of the most important markets in the world: mainland China and the new and emerging neighbouring markets around the entire Asia Pacific continent.

Remaining true to the show’s two main pillars – innovation and creativity – MGS’s Smart City theme launches an interactive dimension which will play a key role for the expo going forward with a fresh focus on the game changing technology, technology pioneers and the vital buying authority opportunities offered by the governmentbacked exhibition.

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