Novomatic’s 40th anniversary celebrations in London

Share this article

With the company celebrating 40 years in the gaming industry in 2020, Novomatic’s presentation at ICE London will offer something for every operator, covering landbased casino and AWP products and systems, as well as biometric technologies for modern access solutions, along with online gaming, sports betting and cash handling solutions.


his year marks Novomatic’s 40th anniversary, with the company taking the opportunity to celebrate, to say thank to everyone who’s been part of the journey so far and to look forward to the future. The company’s stand at ICE London 2020 will reflect this jubilee and invite show visitors to discover a comprehensive range of gaming technology innovation from the past, present and a glimpse of the shape of things to come.

Modern gaming solutions, hardware and content for the various segments and markets of the international gaming industry will be on display, while attendees will be welcomed with traditional Austrian hospitality as they embark on their tour across the exhibition stand.

The attentive visitor will also encounter the odd blast from the past as Novomatic looks back on product highlights and company milestones from the past 40 years. “ICE 2020 will be a very special trade show for Novomatic, especially since we will be celebrating our 40th anniversary this year,” said Novomatic’s CEO Harald Neumann.

“Accordingly, we will not only present our exceptional product portfolio but also review these 40 successful years with our customers and partners.”

The technology portfolio on display for 2020 and beyond will offer something to fulfil every operator’s needs, from landbased casino and AWP products and systems, as well as biometric technologies for modern access solutions, to online gaming, sports betting and cash handling solutions.

In the casino segment, linked progressives continue to grow in popularity in Europe and reflecting this feature prominently in Novomatic’s land-based presentation this year.

The product range for casinos includes dedicated single titles as well as multi-game editions featuring a great variety of standalone and linked progressive jackpot highlights. Among these, Asian themes will make for a few surprises, such as the eye-catching Samurai Beauty that will make her European debut.

A broad range of games and themes will be on display in the most popular cabinets, such as the Panthera and V.I.P. Lounge series, Novostar V.I.P. Royal 2.65, V.I.P. Eagle III 3.27 and many more. “Curve” is one of the buzzwords for this year’s Novomatic presentation with operators sure to be impressed by what hides behind the name Concurve 5.

Additionally, the latest releases from Ainsworth will be demonstrated at ICE, with four banks of machines displaying the latest multi-game mixes for the international markets. Specialists from Octavian will present the latest modular functionalities of the myACP casino management system that supports operators not only with casino floor management tools but also with comprehensive accounting and reporting, as well as modern CRM functionalities that fulfil the regulatory requirements for data provisioning.

Meanwhile, visitors will learn about the advantages of biometric technologies for secure casino entrance control systems, as experts from Novomatic Biometric Systems (NBS) showcase the smooth entrance process for the guest as well as the benefits in terms of a fully automated and secure implementation of responsible gaming measures.

Over in the Novomatic Interactive segment, romance rules with Greentube set to unveil a heart-stopping new slot ahead of Valentine’s Day.

Novomatic Sports Betting Solutions (NSBS) will highlight NovoPrime Sports, developed in partnership with Sportradar, as well as other solutions. Also the latest retail and online products of Admiral Sportwetten and Millennium, including cash management solutions, will be on show.

For the burgeoning US sports betting market, NSBS will highlight the Novomatic ActionBook self-service kiosk that is rolling out in growing numbers with leading US operators.

The European AWP markets will be catered for by subsidiaries from the Netherlands, Spain, the UK and Germany, each with an array of market-specific and attractive offers for their respective arcade and pub segments.

As part of this, Löwen Entertainment will spotlight its latest cash management products, offering efficient, user-friendly cash handling equipment for operations of all sizes.

Share this article