Novomatic kicks off 40th anniversary celebrations in London

Novomatic annaversity celebrations London

Novomatic presented its latest innovations for the land-based casino and AWP sectors, along with biometric technologies, online gaming, sports betting and cash handling solutions at the ExCeL, while the company also launched its 40th anniversary celebrations at this year’s show, and picked up three prestigious awards.


Novomatic marked the start of its 40th anniversary year in style at ICE London, with the company’s product presentation and sophisticated stand design – coving some 5,000 sqm – attracting praise from show attendees.

Alongside this, the company’s birthday celebrations at ICE – featuring VIP guest David Hasselhoff – drew in a big crowd, while Novomatic received no less than three prestigious awards during the show. The company was presented the Global Gaming Award for “Casino Supplier of the Year”, The British Casino Award for the “Best UK Slot Machine” and the “ICE Totally Gaming 2020 Landmark Award” in honour of its 40th anniversary.

Exhibiting on the largest stand of the south hall at ExCeL, Novomatic’s ICE presentation encompassed dedicated segments for landbased casino and AWP products and systems, biometric technologies for modern access solutions, online gaming, sports betting and cash handling solutions, as well as a ‘Hall of Game’ museum featuring vintage machines and a time-line of milestones during the past 40 years.

Right, left and centre in the company’s casino showcase were progressive jackpots, with a broad range of linked and stand-alone products on display. Two brand new Asian Links made their debut in London: the Ji Deng Gao Zhao Link with the title Lucky Trail and the Lucky Twist Link with twin titles Dynamite Dragon and Money Ki Neko, the first with a thrilling matrix feature and the other with a hot wheel for the jackpot feature.

Taking centre-stage in Novomatic’s casino presentation was the eye-catching Samurai Beauty, presented on a bank of V.I.P. Lounge Curve 1.43 cabinets against the backdrop of its impressive and eye-catching video wall signage featuring dedicated content.

Further linked progressives on show in the Panthera 2.27 were the Money Party Link with titles Fruity Fruity and Juicy Juicy as well as the new Cash Connection Collection 1. This linked multi-game package with four titles especially caught the attention of many European operators.

Also specifically targeting operators on the Continent were the Brilliant Link Collection 1 and Sizzling Link multigame offerings with a variety of colourful and thrilling titles presented in the V.I.P. Eagle III 3.32 and V.I.P. Lounge 2.32 cabinets. In the stand-alone progressives section, titles like Dancing Tiger, Dancing Lantern and Dragon Hits as well as the Payday Progressives made their mark.

Novo Line Interactive Concurve Edition 5 premiered with a highly attractive selection of games – also including some Standalone Progressive titles – as did the Novo Line Interactive Edition X2 comprising a sophisticated mix of musthave games for every casino.

The Multi-Gaminator deluxe 1T featured at the show in both available cabinet versions – Gaminator Scorpion 2.24 and Funmaster 2.27 – presenting a compelling vintage package. True to the motto ‘The Original Reloaded’, this game mix presents 10 of the most popular Novomatic classics in their original line-layout of five and nine win lines.

Ainsworth once again featured prominently at ICE, with the global launch of the A-Star cabinet. Described as a new era for Ainsworth, the AStar comes in two versions – A-Star Dual Screen with two 27” monitors and A-Star Curve with a 43” curve monitor – both in luxury style with all the features to expect from an innovative cabinet such as great design, dynamic LED lighting and LCD touchscreen button deck.

A range of new and popular games were presented, such as Money Up – Born Free, Ultimate Upgrade – Cai Fu Journey, Lucky Empress and Fiesta Grande, all with innovative gameplay and features.

Alongside the A-Star, proven titles featured on the two screen A600 and single screen A640. A selection of Quick- Spin games was brought to London including the new Super Charged 7s Classics, Super Lit Vegas, the linked progressive title Turbo Charged 7s and dual-screen game Super Sonic 7s.

A new multi-game pack was also introduced for the single screen cabinets, Mega Choice Superstar with two Quick- Spin titles and three classic games. New Ainsworth multigame mixes also received positive response, such as Electric Cash Originals, a multi-game link progressive featuring a Stick and Spin feature with titles Sweet Chilli, Legends of Giza and Rise of the Dragon.

In addition were European-driven mixes such as Mega Choice Treasures and Mega Choice Nostalgia that combine best market performers. For the systems segment, specialists presented the latest modular functionalities of the myACP Casino Management System as well as the advantages of NBS’ biometric technologies for a secure casino access control system.

Novomatic’s subsidiaries including Novomatic Spain, Novomatic Gaming UK and the German NovoCash division presented market-specific and attractive offers for their respective segments while Novomatic Sports Betting Solutions (NSBS) highlighted NovoPrime Sports as well as the Novomatic Action- Book self-service kiosk that is rolling out in growing numbers with leading US operators.

In the Novomatic Interactive area of the booth, Greentube unveiled a new addition to its quality portfolio of over 400 slots, table games and bingo titles: Romeo and Juliet – Sealed with a Kiss. The new title was launched in a Shakespearian-themed romantic garden setting including a photo booth which drew many visitors during the show.