Novomatic appoints Felipe Ludeña to oversee sports betting growth

Felipe Ludena

As part of Novomatic’s ongoing expansion the company has brought on board well-known industry expert Felipe Ludena to coordinate the growth of its sports betting business internationally.

In September 2018, Ludena left his position with international sports betting provider Codere Group to join Novomatic.

Ludena had previously headed Codere’s Spanish Online Business Unit since 2011, and had coordinated the international expansion of sports betting in Mexico, Colombia, Panama and other countries.

“Novomatic’s pioneering spirit has always fascinated me,” Ludena explained. “It is of course a particularly exciting task to be able to develop the international sports betting business for one of the world’s largest gaming technology groups.”

Novomatic is pursuing an international expansion strategy in the sports betting sector and plans to further expand its strong position in Europe while also looking to the US market for the first time.

“To do this, we need experts with excellent management skills. With Felipe Ludena, we are looking to play a major role in shaping the sports betting market,” said Novomatic’s CEO Harald Neumann.