Novomatic’s slot title, From Dusk Till Dawn, has premiered in Mexico, and has launched at PlayCity Casinos throughout the country.
Novomatic and Televisa, owner of leading operator PlayCity Casinos, have launched From Dusk Till Dawn at 16 venues nationwide on the V.I.P. Lounge 2.32 cabinet, which is already well-established in Mexico.
Utilising proven Novomatic math and featuring a raft of bonuses and a two-level progressive jackpot, From Dusk Till Dawn appeals to a diverse range of slot enthusiasts, and is part of the company’s recent strategy to develop a string of omni-channel IP titles.
“It was a challenge to launch a single game when our multi-games have become so well established in Mexico,” explained Judith Barrientos, sales manager at Crown Gaming Mexico.
“From Dusk Till Dawn shows that Novomatic is more than all the classics and taking the brand out of its comfort zone also produces great results.”
In what was the biggest ever product debut for a themed slot title in Mexico, launch parties took place simultaneously at every venue, while TV spots for the game premiere aired in the week running up to the event for all casinos.
The headline event took place at PlayCity Casino Plaza Real in Monterrey where giant screens welcomed visitors with clips from the various game bonuses.
“The launch night was very successful and I am really thankful to PlayCity, without them, this would not have been possible,” Barrientos added.