The Global Sales Division of NOVOMATIC has announced it will assume management over the sales side of Ainsworth in Europe.
The Global Sales Division of NOVOMATIC, headed by Mr. Lawrence Levy, is assuming the sales management of Ainsworth in Europe.
For me, this appointment means returning to a sales function with the great responsibility of further building and strengthening the NOVOMATIC brand in this core market
The company claims the take over is in line with a strategic commitment to strengthen the sales force, product offering and customer support of Ainsworth.
In charge of the Ainsworth brand introduction, product positioning and direct sales to European gaming operators will be Mrs. Sonya Nikolova, who has successfully headed the sales for NOVOMATIC in the CEE countries.
Sonya Nikolova said: “Customer satisfaction and building long-term relationships within the gaming industry has been an immense motivation of mine for many years. I am enthusiastic about my new role with NOVOMATIC – I consider it a big responsibility and honor – and one that will complement the quality of services and diversity of products that are delivered to our customers and partners. I am committed to enforcing my deep industry expertise and knowledge to the development and popularization of the Ainsworth brand in Europe, as well as to collaborate intensively with my colleagues to improve customer support and product competitiveness.”
The head position for sales in the CEE countries will be entrusted to Mr. Roman Czubak, who has a long record with NOVOMATIC and previously held roles in Research and Development, Project Management and Sales for the company.
Roman Czubak commented on his new appointment: “For me, this appointment means returning to a sales function with the great responsibility of further building and strengthening the NOVOMATIC brand in this core market”.
Mrs. Nikolova and Mr. Czubak will report to Mr. Lawrence Levy, Vice President of Global Sales for NOVOMATIC Gaming Industries GmbH.