Novomatic software powers Europe’s largest sports bar

ICR - NOVMATIC sports bar
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Admiral Sportwetten debuted the newly rebuilt Prater Arena in Vienna, featuring a giant LED screen made possible by Novomatic-developed software.


Situated in a central Vienna location, Admiral Arena Prater opened at the beginning of May following six months of conversion work to become the largest sports bar in Europe.

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HTM Hotel und Tourismusmanagement GmbH and Admiral Sportwetten GmbH affirm that they aim to set a “new standard in the entertainment sector” with the launch of the venue.

The Admiral Arena in Vienna’s Prater offers sports betting over two floors covering a total area of 1,350 sq m.

At the centre of the venue, reminiscent of an American sports bar, there is a large, semi-circular bar with a 15 sq m LED wall offering high definition picture quality.

Another LED wall – at 42 sq m is one of the largest such walls in Europe – extends along the back wall, allowing sporting events to be broadcast in supreme quality from 9 am to midnight daily.

This main wall is the size of a small flat with an approximate length of 15m and height of 3m, weighing around 2 tonnes.

The wall consists of 180 individual panels with a total of 4,608,000 LED image points, while around 6 km of cables were laid to operate the two LED walls. The main wall can also be split into many different screens thanks to Novomatic- developed software.

“This means that, for instance, all Champions League games playing at the same time can be broadcast together – this broadcasting possibility is unique in Europe,” said Novomatic’s CEO Harald Neumann.

The interior furnishings are also exceptional and exclusive in Austria, permitting guests to take a seat on comfortable furniture designed to reflect different sports, such as baseball, tennis or football.

Around 70 betting terminals and a dedicated horse racing area are available for use by guests.

A selection of Grand Prix race courses can be tested on a Red Bull Racing Seat, and an entertainment stage is available for all kinds of events.

The high-tech furnishings around the whole arena enable every event to be broadcast simultaneously across all screens and LED walls.

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