This year marked NOVOMATIC’s third participation in BEGE Expo and saw the company welcoming customers from across the Balkan region.
[dropcap]H[/dropcap]ighlighting the demand for high technology products in the region, NOVOMATIC showcased a wide range of its newest product series including the V.I.P. Lounge™, GAMINATOR® Scorpion, NOVOSTAR II®, and the DOMINATOR®. These were supplemented with the latest multi-game mixes for the future-proof platforms, including Impera-Line™ HD, NOVO LINE™ Interactive, Octo-Games from Octavian as well as a host of innovative marketing tools.
Also on show was NOVOMATIC’s extensive casino management system solution, ACP – Accounting, Control and Progressives, which allows fully automated management of the casino floor, linking slot machines into most efficient transaction and CRM modules empowering real-time player tracking, business statistics, marketing and loyalty programs.
“I have been able to observe the growth and consistent success of NOVOMATIC in the region, having seen the company work to establish a solid brand and product presence in a highly competitive market environment,” said Sonya Nikolova, NOVOMATIC’s Head of Sales for Central and Eastern Europe.
“From a business development perspective, the Eastern European region continues to be among the core markets for the NOVOMATIC Group.”
The biggest advantages for an organically grown corporation like NOVOMATIC are our time to market and our ability to offer very flexible terms to operators as well as an extremely high level of support.
Drawing on her experience in the region, Nikolova identifies consistent market growth in each of the jurisdictions, in addition to tailor-made technological solutions as the twin engines powering the forward progress of the NOVOMATIC brand. “The biggest advantages for an organically grown corporation like NOVOMATIC are our time to market and our ability to offer very flexible terms to operators as well as an extremely high level of support.”
Throughout the Balkan markets – in Romania, Serbia, Croatia and Bulgaria – NOVOMATIC have reported positive outcomes which Nikolova attributes to “the efforts and hard work of our teams as well as an ongoing improvement of the quality of services and products offered to our customers”.
“NOVOMATIC has been a leading brand in the Balkans and Eastern European markets for many years and no other provider can bring together such expertise and deep knowledge of the specifics of our target markets, player preferences and business needs,” she explained.
