Novomatic are giants in the pantheon of ICE Totally Gaming. A stalwart supporter of the London show, ICE is a second home for the Austrian manufacturer. Just as well really given the size of its stand. But size is not the all-important for Novomatic – it’s the breadth and depth of their product offering that will speak volumes.
[dropcap]W[/dropcap]hen the world theatre of gaming opens at ExCel London next month, Novomatic will return to its expansive stand at ICE Totally Gaming to showcase a complete range of cutting-edge gaming solutions.
Reaffirming Novomatic’s position as Europe’s leading gaming technology provider, the show will see a combination of the manufacturer’s latest cabinet innovations and leading omni-channel content presented by 22 global subsidiaries and competence centres.
The Novomatic stand will be at the very heart of ICE, located in the centre of the show floor, and will be split into five distinct sections offering a complete panorama of gaming solutions.
Entering the stand, visitors will first see the latest lottery and sports betting developments demonstrated by Novomatic Lottery Solutions (NLS) and Novomatic Sports Betting Solutions (NSLS).
Next will be the Novomatic Interactive division with a full range of omni-channel solutions from subsidiaries including Greentube, StakeLogic, Eurocoin Interactive, AbZorba Games, Mazooma and Extreme Live Gaming.
Passing a standout display of Novostar V.I.P. Royal cabinets featuring a selection of new content designed for its 65” upright curve screen, it will be down to the core focus of the company’s offering in London: the latest casino and systems innovations from Novomatic Gaming Industries (NGI) and Octavian.
True to supporting the local market, the stand will also host the Novomatic UK Group and its various subsidiaries with leading products for the casino, arcade and pub markets.
An extensive range of international AWP and VLT products, as well as cash management solutions, will be on show at the end of the stand, by European subsidiaries including Löwen Entertainment, Crown Technologies, Novomatic Italia, Novomatic Gaming Spain and Novomatic Netherlands.
The latest Ainsworth cabinets and games will also be on show for the first time on Novomatic’s stand at ICE.