NSoft finds innovative spirit in ICE 2017

Casino review - Nsoft ICE Totally Gaming
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NSoft discusses the business opportunities present at this year’s ICE Totally Gaming and its own successes at the London show in February.


Bosnia-Herzegovina-based NSoft toasted another year of success at ICE 2017, presenting their latest paradigm- defining solutions.

“ICE is the biggest show in the industry and it brings everybody together,” said Amir Obralic, NSoft’s marketing manager. “It generates a lot of business for us – on the back of last year’s show we had so much new business that we took on 100 additional employees, it was such a massive success.”

“This year we’re hoping to see the same.”

The company was founded nine years ago and currently employs 190 people. In 2015, it created an umbrella brand, SPARK, that includes NSoft, its largest company which is 40 percent owned by Sportradar.

“Given our partnership with Sportradar, over the past years we’ve seen prominent growth in the sports betting sector, a trend that is likely to continue in the future,” explained Obralic.

“For this reason, NSoft will continue to pursue business opportunities in this segment which will probably outgrow our virtual games.”

For this year’s show, the company demonstrated Betradar’s managed trading service (MTS). Alongside this it highlighted its Self-Managed Sportsbook solution, a system angled towards larger bookmakers, which gives the customer full autonomy in sports events creation, odds and risk management.

NSoft also presented its new pre-match solution Pool Betting, a multiplayer application based on Betradar feed enabling both players and administrators to create contests and select events from the company’s product portfolio.

One spotlight was the firm’s leading range of virtual games which continue to be NSoft’s “biggest revenue generator”.

“We’re showcasing our breakthrough product, Lucky Six, a virtual draw game which is still our most popular title,” Obralic added.

“For this edition of ICE we’ve presented our fast-paced new games Drag Races and Motorcycle Speedway, alongside these we offer a number of titles including Virtual Greyhound Races and Virtual Horse Races, among others.”

At present NSoft does not develop casino games, but has integrated third party content from Oryx Gaming and Blue Ocean Gaming into its SEVEN Platform, which offers a single solution for managing core betting business operations, covering all distribution channels including retail, mobile and online.

However this could soon be set to change, NSoft is currently considering adding a dedicated casino or slots vertical to its portfolio and has several projects in the testing phase.

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