The Las Vegas-based Software-as-a-Service company, OfferCraft, will make its first live demonstrations at the G2E Trade Show as part of its Asia expansion.
OfferCraft has confirmed it is expanding into Asia and will be commencing the expansion with presentations at the Global Gaming Expo Asia (G2E) from May 16 to 18 at the Venetian Macao Resort Hotel at Stand 961.
“We’re thrilled about our Asia debut,” said OfferCraft CEO Aron Ezra. “Our software makes marketing offers and employee incentives far more likely to be used — we often improve participation rates by over 300 percent. That means our clients can spend less to earn more, driving far higher profits.”
OfferCraft claims its patent-pending artificial intelligence tools allow offers, coupons and rewards to change themselves into something different if they’re initially ignored allowing for rewards to be more tailored to individual’s specific desires.
“The results speak for themselves,” Ezra said. “When you compare a traditional static offer to one of our OfferCraft-powered incentives that can think and evolve in hundreds of different ways, you quickly realize that it’s impossible for a conventional offer to perform as well. This is the future.”
Offercraft’s solution is used by casinos, hotels, media companies, energy companies, hospitals, retailers, and other groups in North America, South America, Africa and Australia and G2E will mark the company’s first demonstrations in Asia.