Metal Casino has sealed a deal with the Prince of Darkness, Ozzy Osbourne, becoming part owner of the company and brand ambassador.
Metal Casino launched in August this year with a “promise to offer its players a harder rush”, the company said in a statement.
They do this by partnering with some of hard rock’s biggest names to bring their players exclusive concert tickets, backstage access and loads of band merchandise, along with big cash prizes.
Speaking about his latest rock collaboration with Metal Casino, Osbourne said he liked the team immediately because, simply put, he saw they were passionate, bona fide metalheads.
“The guys at Metal Casino told me that their brand was all about being true, relevant and dedicated to the customer and that really resonated with me,” he said.
“To me, that translated as keeping it real, keeping it original, and doing it all for your fans, and that’s all I’ve been trying to doing my whole f*ckin’ life.”
Clas Dahlén, chief marketing officer at Metal Casino, added: “Ozzy Osbourne is a legend and now he’s a partner with Metal Casino. As far as we’re concerned, this is the biggest sponsorship deal in the world and we’re still in awe that our all-time hero is on board with the project.
“But the most important thing is, when we started Metal Casino, we knew it had to be more than just a casino, but a platform for a global community of metalheads and casino lovers to share their passion. With Ozzy’s help, we’re going to make this happen.”
Ozzy pioneered the metal sound in the early 1970s with his seminal band Black Sabbath, releasing songs such as ‘Black Sabbath’, ‘Paranoid’ and ‘Master of Reality’. The original Black Sabbath line-up was ranked by MTV as ‘The Greatest Metal Band of All Time’.
After leaving Black Sabbath, Ozzy went on to have a hugely successful solo career, selling more than 100 million records and winning three Grammy Awards. In 2006, Ozzy, along with Black Sabbath, was also inducted into the Rock and Roll Hall of Fame.
Ozzy went on to reunite with Sabbath in 2013 for the release of the its first worldwide No.1 album, ‘13’, and embarked on sold-out world tours ending with a final performance in the band’s hometown of Birmingham, England, back in February.