Pechanga Resort & Casino is installing Scientific Games‘ new iVIEW4 software to its gaming machines.
The software displays marketing content, animations and video, supports cardless pay and offers instant response through a multi-touch display.
“We’re excited to upgrade our iVIEW technology casino-wide and begin capitalizing on the operating efficiencies and more powerful marketing content capabilities,” said the casino’s Chief marketing officer Bill Anderson.
“The sophistication and features of iVIEW4 will provide a superior customer experience, enabling us to deliver highly interactive, personalised, and dynamic content – providing the next-level experiences our guests expect from Pechanga.”
The new technology from Scientific Games supports Fast-Boot for seven times faster start-up, and 10 times more memory for games and content. Utilizing an advanced upgradeable operating system, iVIEW4 supports HTML5 graphics and uses web widgets to enable casino marketing teams to update content dynamically throughout the casino on Pechanga’s 4,200 gaming devices with current promotions, advertisements and videos.
Scientific Games Bob Parente, chief revenue officer, said: “We are thrilled that Pechanga Resort & Casino has chosen to replace their legacy iVIEW technology with our iVIEW4, enabling them to better market and communicate with their players through this innovative technology.”