Penn Interactive Ventures, the interactive division of Penn National Gaming, has announced the launch of its new mobile social casino game, Hollywood Slots.
Hollywood Slots features exclusive content designed by leading social casino product developer Open Wager. Its graphics incorporate elements of Penn National’s popular Hollywood brand. Users collect free bonuses on the “Hollywood movie backlots,” invite their friends to play using Facebook, and compete in tournaments. Meanwhile, the players’ virtual hostess, “Holly,” guides them to complete quests, earn stars and unlock new games.
The launch of Hollywood Slots expands Penn National’s presence in the social casino marketplace, providing players with a suite of mobile games that enable increased marketing and loyalty interactions through anytime, anywhere social casino games available for any screen.
Chris Sheffield, senior VP and MD of iGaming for Penn National, stated: “The launch of the Hollywood Slots social casino game is an important component of Penn National’s iGaming strategy to acquire new customers through online engagement, while presenting new opportunities to interact with existing customers.”