Picsolve has announced a five-year contract with luxury hotel and casino resort Studio City, marking its first operation in Macau.
Customers visiting Studio City, the Hollywood-inspired cinematic-themed resort, will now benefit from the full range of Picsolve’s imaging technology and customisable merchandise, allowing them to instantly share their experiences across personal and social networks while enjoying the resort’s first-class interactive attractions.
The company’s innovation will be central to all of Studio City’s consumer experiences. Its immersive green screen technology will feature throughout several attractions, including the resort’s Batman Dark Flight – the first Batman-themed 4D flight simulation ride where guests can have their photo taken while exploring Gotham City on the infamous Batwing.
The technology will also feature at the world’s first figure-eight Ferris wheel, the Golden Reel, allowing customers to capture content set against an epic panoramic view of the city, as seen from 130 metres in the air.
At the heart of all Studio City’s experiences, Picsolve’s digital platform will offer visitors an easy and convenient way to quickly view, order and share all content captured during their stay. Picsolve’s technology enables guests to review all their content and purchase all-inclusive digital photo packages, premium photobooks and personalised merchandise from any device.
David Hockley, Interim CEO at Picsolve said: “We’re delighted to add Studio City Macau to our existing roster of world-class destinations. Our mutually beneficial partnership with this iconic resort marks an important milestone for Picsolve as we expand into new markets and empower customers of global destinations to instantly share their experiences.
“As more luxury resort developers and entertainment brands invest in the Asia-Pacific region, we hope that they consider the additional revenue opportunities and world-class content experiences we have to offer.”
David Sisk, Property President of Studio City added: “The creativity, enthusiasm and understanding of our key target demographic that Picsolve has shown throughout this process made them an ideal digital content creation partner. I look forward to seeing the creative image concepts come to life at all of our key tourist attractions and welcome our customers to see what our new experiences have to offer.”