Playtech agrees Caesars Entertainment deal

Technology will link 178 tables and 427 electronic terminals in EMEA casino management agreement

Playtech has confirmed a large-scale casino management system agreement with Caesars Entertainment EMEA across eight landmark UK properties including the Empire Casino in central London.

Playtech subsidiary IGS will replace Caesars’ legacy technology with its cutting-edge proprietary Neon Enterprise system that will give the casino group complete control across its entire operation that covers eight properties, 178 gaming tables and 427 electronic terminals across its UK estate.

The project includes Neon Analytics and the recently released Neon CRM; both tightly integrated to the enterprise architecture in order to deliver targeted offers to players and measure the impact on bottom-line results.

Alex Oswald, CFO of Caesars Entertainment EMEA, said: “IGS’ approach to scoping the required system features and integrations – which are numerous within the estate – set them apart during partner evaluations.”

Martin Sykes, Managing Director of IGS, said: “We’re committed to the expansion of Neon Enterprise across the UK and bringing Caesars Entertainment EMEA on board cements our position as leaders in the market.

“By deploying regular, road-mapped changes to all customers, such as suspicious ticket-in, ticket-out (TITO) activity features in the spring release, we are able to move the whole customer base forward together.

“The specific strategy of focusing on compliance controls in the last 18 months has paid dividends and I look forward to working with Caesars in the coming years ahead.” Sykes added.