Mutual interests and expertise will help to grow the Finnish market in a sustainable manner
[dropcap]P[/dropcap]laytech and Veikkaus, the lead brand behind the FRV Finland group, have agreed a landmark contract that, they claim, will guarantee growth in the Finnish market.
Building on six years of partnering with RAY, Finland’s Slot Machine Association, Playtech will supply the new Veikkaus-led brand with a full suite of exclusive Playtech games and casino content with further phases planned for the future.
The new brand is formed of three merged government-managed companies including Veikkaus, RAY, and Fintoto and has plans to significantly grow the market in the coming years.
Playtech has worked closely with RAY since 2010 and established one of the fastest growing online gaming operations in the region generating year-on-year double digit growth. Both companies have also worked on a responsible gaming framework specifically designed and adapted in-line with Finnish regulatory requirements.
Shimon Akad, COO, Playtech, said: “Today’s agreement marks a significant milestone in extending not only our presence in Finland, but also extending our strong relationship with Veikkaus and its key stakeholders. “We’re delighted they have selected Playtech to strengthen our long-standing and successful partnership in supporting the growth of the Finnish market.