With over 21 million customers internationally, the world’s largest online gambling company, bet365 has gone live with Playtech’s new native mobile casino application which boasts loading speeds three times faster than HTML5.
[dropcap]b[/dropcap]et365 has become the first operator to go live with Playtech’s new native mobile casino application, offering instant gameplay and improved speed and performance across all iOS and Android devices.
The company’s players can download and play games in seconds, with loading speeds up to three times faster than HTML5 equivalents.
The five-star rated app includes more than 100 native games optimised for all devices including classic casino titles and all the latest Playtech slots.
“Research, including a recent Nielsen report, suggests that 89 percent – vs. c.11 percent browser – of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming,” said Shimon Akad, Playtech’s COO.
“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players. The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”
Players can also personalise their experience by grouping their favourite games in one location, while also taking advantage of the industry’s biggest casino offers and cash rewards in a dedicated promotions section.
Playtech’s latest app includes a new native lobby for both iOS and Android devices. This features a flexible, device-centric layout and configuration as well as improved image quality allowing players to navigate with ease.
The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.
“We have worked closely with Playtech on the development of the new Casino native app, ensuring we provide high quality content with a much faster and improved gaming experience,” said Christian H Bogstrand, bet365’s CEO.
The new casino app is an upgrade to the operator’s existing mobile casino application and is available to download in the App Store. Existing players simply need to update the app, while Android users can download the app by visiting casino.bet365.com.