UK casino operators have been quick to realise the benefits of Playtech’s cloud-based casino management system, and Grosvenor Casinos has become the latest to adopt the company’s cutting-edge Neon solution.
[dropcap]P[/dropcap]laytech Retail, the land-based division of the world’s leading omni-channel gaming software and services supplier, Playtech, is to begin deploying its cutting-edge Neon casino management system across all 55 of Grosvenor’s UK casinos.
The deal follows the recent completion of a Neon roll-out across all 43 Genting Casinos in the UK and, once complete, will mean that more than 90 per cent of UK casinos have selected Playtech Retail to supply its industry-leading casino management system.
Grosvenor Casinos will use Neon to manage customers and track player data, guest relations and cash desk operations, and support the group’s responsible gaming, anti-money-laundering and security activities. The group will also implement the Neon Analytics business intelligence platform, including a suite of custom dashboards designed to meet the specific needs of its venue and head office management teams.
Grosvenor’s Neon system will be the most technically advanced retail casino system in the world, delivering a browser-based HTML5 user interface via a Microsoft Azure Cloud platform. Playtech will provide a comprehensive implementation and management service for the software and platform.
Playtech Retail’s industry-leading Neon platform is a core component of the Playtech One Omni-channel solution which connects retail and online gaming operations, maximising cross-channel player conversion, and provides operators with a single customer view of their customers.
Martin Sykes, managing director of Playtech subsidiary Intelligent Gaming Systems, said: “We are proud to partner with the UK’s largest casino operator and cement our position as the fastest-growing supplier of systems to retail casinos.
“This project is another example of our unique consultative approach. We performed an extensive scoping exercise to analyse Grosvenor’s requirements and worked closely with the group’s operational experts to identify several opportunities to improve our systems and the casinos’ business processes.”
Richard Playle, director of finance for Grosvenor Casinos, added: “We needed a partner that could match our technical vision and quickly deliver a solution which supports the needs of a wide range of users across a geographically and operationally diverse estate.
“We evaluated all leading systems vendors and selected Playtech based on their industry-leading technical architecture, unrivalled operational expertise and willingness to customise Neon to drive our business forward. We are delighted to begin the roll out of the system across our estate as part of an ongoing programme to modernise our IT systems to improve availability, enhance our customer service and reduce operating costs.”
The Neon rollout is scheduled to be completed in mid-2016.