Celebrating a 20-year relationship with Hasbro and the Monopoly brand, Scientific Games collaborated with Carnival Corporation and its premium line, Princess Cruises, to develop a nearly year-long promotion that included participants from more than 60 land-based, cruise, and online casinos.
Scientific Games, in partnership with Carnival Corporation and Princess Cruises, awarded the grand prize of $100,000 in the Monopoly Cruise for Cash promotion.
“We were extremely pleased by the response to the Monopoly Cruise for Cash event onboard Regal Princess,” said Anil Mansukhani, VP of Onboard Revenue and Business Development. “With Scientific Games we were able to introduce a new group of players to our iconic premium cruise line and offer all of the tournament participants a very energetic and fun- filled series of events throughout the cruise including the largest slot tournament ever hosted by Princess Cruises.”
The winner, a VIP player from Holland Casinos, was one of more than 400 players in the grand finale slot tournament which took place onboard Regal Princess in December.
Another $100,000 in cash and free play in the ship’s casino was shared among the top 40 finalists.
Celebrating a 20-year relationship with Hasbro and the Monopoly brand, Scientific Games collaborated with Carnival Corporation and its premium line, Princess Cruises, to develop a nearly year-long promotion that included participants from more than 60 land-based, cruise, and online casinos, along with winners from a local Las Vegas television station promotion.
Select VIP players were awarded certificates for a free cruise and a seat in the Grand Finale $200,000 Monopoly Cruise for Cash slot tournament.
“The Monopoly Cruise for Cash promotion aboard the Princess Cruise line introduced hundreds of players to a unique way to engage with the classic brand,” added Mark Blecher, SVP of Corporate Strategy and Busi- ness Affairs at Hasbro. “We’re thrilled to have worked alongside Scientific Games to bring this tournament to life and are excited for what’s ahead for Monopoly fans at sea.”
To continue the momentum and the success of the inaugural Monopoly Cruise for Cash, Scientific Games, Carnival Corporation and Princess Cruises are planning a large-scale promotion based on the Monopoly brand for 2019, which will culminate with a grand finale event aboard the Royal Princess on 16 November 2019. More details will be released in the spring of 2019.
“The Monopoly Cruise for Cash promotion was the largest promotion of this type that Scientific Games has ever embarked on and we are thrilled that it was a smashing success,” said Bob Parente, SVP and CRO for Scientific Games. “With so many of our casino customers participating, this promotion brought exposure of our successful library of Monopoly slot and gaming products to players all over the world.”