Printing and peripherals – the way forward from Nanoptix

Casino Review Nanoptix
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At G2E Las Vegas, Rejean Belliveau of Canadian printing specialist Nanoptix shared his vision for the future of thermal printing: encapsulated by the company’s NextGen product.

“The way we see it at Nanoptix, the future of thermal printing technology is in the field of peripheral support functions.

That’s why we developed NextGen – which in a single piece of hardware provides gaming machine manufacturers (and operators) with the means to responsibly boost cross-sector performance. This includes the ability to charge a player’s phone (thus extending play-time) as well as the potential to print lottery and event tickets at the gaming station. All these little things contribute towards enhancing the player’s experience.

As we’re not software engineers, it’s not on us to drive the industry. Instead, as hardware providers, we see ourselves enablers. And in this respect, I really do think that we’ve hit a home-run with the NextGen.

What’s more – we’re currently trying to expand the appeal of the NextGen yet further. We’ve recently teamed up with New Jersey software specialist Today’s Business Computers (TBC), and they’re currently developing a platform which will allows us to level an advanced promotional couponing system to market in the very near future. There are competitors out there who have a general understanding of what couponing is supposed to be – but we’re aiming to push this concept to the point where it becomes the first kind of universal couponing solution. A product whereby our customers are gradually able to roll-out this functionality on a large scale, but for a reasonable price.

As we’re not software engineers, it’s not on us to drive the industry. Instead, as hardware providers, we see ourselves enablers. And in this respect, I really do think that we’ve hit a home-run with the NextGen.

One of the methods we’re looking at implementing this is via wireless connection: where a system is programmed in a back-room and then applied via wireless network across an entire floor. We’re also very interested in developing advanced analytics – whereby operators can use our card-reading tech to better reward their players with tailored prizes or special offers. We think this kind of utility has significant implications for millennial players – who tend to wager less, and are thus less likely to experience VIP-style rewards.

Innovation of this ilk is indicative of a key aspect of our approach: that we actively want to deliver what our customers want and need – and we’re ready to get creative and customise our products to that end. There are a lot of companies out there which are telling customers what they need, instead of listening to what they want. We’ve never had that mentality – and that’s served us well in the past. I think it will continue to serve us well in the years ahead.”


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