Roulette 73 may have been showcasing at BEGE for the first time, but they were doing so with an ambitious take on the casino staple.
[dropcap]S[/dropcap]etting out to appeal to the new generation that are more interested in live games, the company believes their product brings a needed change to the long-standing roulette market.
“It is totally new, the result of 4 years of experience and a few years of development,” enthused sales manager Freddy Kurlic.
“We created a new type of roulette with more numbers, far more numbers. The stakes are higher but so are the payouts.”
Describing their concept as a – “Small change to make a big difference” – the Roulette 73 offering increases the outcomes on the wheel to 73. Not only is the potential payout significantly higher, but so is the amount of chips required to cover a board, something Kurlic hopes will have great appeal in Eastern Europe.
We created a new type of roulette with more numbers, far more numbers. The stakes are higher but so are the payouts.
The company analysed betting habits attributed with the typical casino format and rethought them to suit the market. This included numerological reworks to suit less calculated, more pattern led approaches. All of which garnered a great deal of interest in the product on the show floor.
Staying true to the core concepts of roulette is allowing the company to market to experienced players as well as newcomers. Kurlic was keen to emphasise that ‘Roulette 73’ is instantly recognisable to veterans but offers the fresh excitement of greatly increased payout potential. The BEGE attendees certainly seemed to agree.