With New Jersey poised to become the fastest growing sports betting market in the US, Scientific Games has partnered with one of the country’s largest casino operators to integrate its OpenBet sportsbook platform across three key casino properties.
Scientific games has announced a partnership with Caesars Entertainment Corporation to provide the casino operator with its OpenBet Sportsbook platform in New Jersey and Mississippi.
The technology-based games systems provider will install the platform at three Caesars properties in Atlantic City, the Gulf Coast, and Tunica before the end of August.
“This is a pivotal deal that will shape the US sports betting land- scape for years to come,” said Barry Cottle, president and CEO of Scientific Games. “Together, we will usher in a new era for gaming in the US and welcome thousands of new players into the sports betting market.”
“With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and exible solutions.”
The deal, intended to allow Caesars to capitalise on the newly legalised sports betting market in the US, will grant patrons access to industry leading technology and dynamic on-property experiences through SG’s OpenBet product suite.
OpenBet currently manages over two billion online bets annually, the largest share of international online wagers, with technology designed to ensure reliability during high volume transaction periods.
During this summer’s FIFA World Cup in Russia, OpenBet processed over 177 million bets in the UK, including 4.4 million bets made solely during the England versus Croatia match.
The platform also managed one customer’s peak wager levels at 18,000 bets per minute with no reported issues.
Caesar’s focus on sports betting in New Jersey comes not only after the Supreme Court overturn of PASPA in May, but also follows the recently reported intention of the garden state to become the fastest growing sports betting market in the country.
“My mission is very simple,” said New Jersey Division of Gaming Enforcement director David Rebuck in July. “I want us to be the leader in sports wagering in the United States – for all the issues – period.”
As part of the growth-industry facing partnership, Scientific Games’ SG Digital division will also provide Caesars’ players with online betting facilities designed to ensure flexibility, reliability and a robust back-end system, alongside a seamless user interface providing what the company describe as “an unmatched betting experience.”
“We are excited that Caesars chose Scientific Games’ OpenBet sportsbook technology to provide the company and its players with our advanced, proven sports betting platform,” said Cottle.
“Our SG Digital team is excited to help Caesars build for the future, as they expand their sports betting across land-based, digital and mobile platforms into newly regulated markets.”