Scientific Games chalks up two G2E Asia Awards in Macau

ICR 188 G2EASIAREVIEW SCIENTIFICGAMES-1
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Scientific Games demonstrated a range of new slot content designed to appeal to Asian players alongside a broad presentation of its proprietary table games and utilities, electronic table systems, and casino-management systems solutions at G2E Asia.

Scientific Games’ Fusion Vibe experience area took centre stage on the company’s stand at G2E Asia this May, showcasing the capabilities of Fusion Virtual and Fusion Hybrid.

Also making their Asia debut were Scientific Games’ Stadium Casino War and Stadium Three Card Poker, which sees the two successful table games make the leap to ETG stadiums.

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“It adds to the product line-up we have on the traditional Fusion Hybrid live and virtual, where you have roulette, sic bo and baccarat, and we now have other proprietary games coming onto that platform,” stated Ken Jolly, Scientific Games’ VP and MD of Gaming for Asia.

“Additionally, on the Fusion Vibe we’ve been showing a new jackpot sequence, lighting and jackpot graphics plus we’ve also got some new functionality on the terminals.”

Jolly noted that the ETG segment is growing across all of Asia, while Scientific Games has recently made installations in Vietnam, Cambodia, and the Philippines.

He also highlighted the importance of ETGs in the Macau market, where they allow casinos to offer a table games experience with a lower minimum stake to appeal to the mass market player.

“In Macau 96 percent of all revenue comes through table games and the government controls how many tables a casino gets,” he explained. “Given this, a live table will typically have a higher minimum stake, so ETGs allow a casino to offer the mass market player a lower buy-in.”

On the slots side, the company unveiled a number of new themes, including the Jin Ji Bao Xi link featuring the new game, Endless Treasure.

“Jin Ji Bao Xi has been seeing exceptional results,” Jolly continued. “We launched it in December, and started rolling it out early in 2018 to some of the properties in Macau.

“At present we have made installations in the Philippines, Cambodia, Vietnam, and there are additional orders on the books.”

Reflecting on the popularity of links in the region, Jolly stated that while in some markets they might represent “30 to 40 percent of the slot floor”, in Asian casinos they make up the largest percentage of slot machines.

The company also presented Da Hong Ying Tao, Scientific Games’ first non-jackpot title on the new Dualos slot cabinet, along with the licenced slot product, Pink Panther, which is aimed at “the Asian markets outside Macau”.

Scientific Games picked up two G2E Asia Awards during the show, being recognised as ‘Best Electronic Gaming Solution (Slots & ETGs) – Duo Fu Duo Cai and our Sales Manager Matthew Righton being recognised as “Best Industry Rising Stars”.

“We are delighted to win two of the most prestigious Asia Gaming Awards for our innovation and customer partnership, added Jolly.

“Asia is one of the great markets of the world, it’s under-machined when you put it up against Australia and North America, or the Pachinko sector in Japan.

“There are future markets opening in the region, we’ve seen a growth in casinos in Cambodia and South Korea. The Philippines has also become a very strong market in the last couple of years, so much so that it has focus similar to Macau,” he concluded.


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