Scientific Games continue to bring instant game entertainment to Kentucky lottery players

Kentucky Bridge
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Company’s cooperative services program added to enhance sales growth and help increase lottery proceeds to state.

Scientific Games Corporation has announced that the Kentucky Lottery Corporation has extended the Company’s instant games contract for eight years. Players in Kentucky will continue to have access to the fun and entertainment of favourite games such as Bluegrass Blowout and Wild 8s, as well as new products like Folding Money Doubler, oversized game Big Money, and multi-scene game Big Blue/Big Red 8s.

“We have strategically chosen to extend our instant games contract with Scientific Games due to their track record of providing quality games, support and strategic planning for our instant game portfolio,” said Tom Delacenserie, president of the Kentucky Lottery Corporation. “The addition of the Cooperative Services Program allows us to build on the success of our instant games. Scientific Games’ product solutions and advanced logistics will enhance our ability to plan, manage and distribute our instant games in the most efficient manner possible across our retailer network – and ultimately help us increase revenues for the Commonwealth of Kentucky.”

As part of the contract extension, the firm was also selected to incorporate its Cooperative Services Program (CSP) for full category management of instant games to the Kentucky Lottery and its network of nearly 3,000 retailers.

Scientific Games’ Cooperative Services Program is a full category management approach used by more than 20 lotteries worldwide to maximize retail sales performance.

“We look forward to eight more years of growth for the Kentucky Lottery’s instant products,” said John Schulz, senior vice president, Instant Products at Scientific Games. “Combining our 40 years of knowledge of instant products and lottery consumers with the Lottery’s highly experienced team, it’s a win-win that will get even better with the addition of our full category management Cooperative Services Program, which will include our SciTrak instant game management system.”

The Kentucky Lottery is ranked among the Top 25 lotteries in the world for instant game per capita sales (La Fleur’s 2018 World Almanac).

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