Scientific Games has completed its acquisition of sports odds and data services supplier Don Best Sports.
Scientific Games has completed its acquisition of Don Best Sports and DBS Canada, enhancing its sports betting portfolio and managed trading services with real-time data and pricing resources.
With the addition of Don Best’s trading and pricing expertise to its OpenBet product suite, the company aims to offer a comprehensive library of sportsbook technology.
“Don Best’s world-class sports betting trading operation completes our full-service sports betting solution and enhances our ability to provide customers with a complete managed sports- book,” said Barry Cottle, CEO of Scientific Games.
“Don Best’s unrivalled pricing, trading and data services, combined with our new marketing services and OpenBet, our global leading sports betting technology platform, uniquely fortifies our position as the world’s leading sports betting provider, ready to help our customers win in the emerging U.S. sports betting market and beyond.”
The acquisition follows
the successful formation and launch of SG Digital’s Sports- book Operations service, which provides trading, marketing, and product management services to customers.
The Don Best team will provide betting and pricing services along with valuable real-time event data solutions.
Heading up the team as MD will be industry veteran Benjie Cherniak, who has
spent the past decade build- ing the organisation’s sports information, live pricing, and data integrity divisions.
“We’re joining the Scientific Games team during a transformational time in the sports betting space, and our offerings are the perfect complement to the company’s already-strong portfolio of products and services,” explained Cherniak.
“With our specialised leadership, unmatched expertise in the North American market, extensive knowledge of the region’s most popular sports, and leading trading capabilities, we will continue to augment our partners’ sports betting technology.”
A leading voice in the emerging US sports betting industry, Cherniak will report directly to Keith O’Loughlin, SG Digital’s SVP Sportsbook.
“When you put together a comprehensive sports offer- ing, it’s important to capture every single customer need in the teams you build,” stated O’Loughlin.
“For us, Don Best is a perfect piece in the larger sports betting puzzle, truly augmenting our comprehensive offering for sportsbook operators.
“Don Best’s trading plat- forms already seamlessly integrate into our OpenBet product suite, so the impact will be instantly beneficial. We’re thrilled to welcome Don Best to the SG Digital team and to continue improving our product portfolio.”