Scientific Games has launched HD Games, a proprietary line of instant games.
John Schulz, senior vice-president of instant products, said: “HD Games products are selling very well, and we are excited to introduce this new, engaging product line to our lottery customers and their players worldwide.”
The Ohio Lottery tested HD Games products with Cashing Thru the Snow, a $2 holiday game launched in October 2017.
“Cashing Thru the Snow is already outperforming all $2 holiday games that have launched over the last three years,” said Ron Fornaro, instant ticket product manager for the Ohio Lottery Commission.
“We pride ourselves in offering an innovative collection of holiday games for Ohio players every year, and our trial of the new HD Games product line with a holiday specialty game was a hit.”
Washington’s Lottery was seeking a new innovation for its SEATTLE SEAHAWKS® branded instant games and opted to launch the $5 Seahawks Fever game as an HD Games product this year.
“Our SEATTLE SEAHAWKS games have always performed well, and we wanted to take that success to the next level,” said Gaylene Gray, instant product manager for Washington’s Lottery.
“We’ve had requests from players and retailers to make every game an HD Game.”
All of the technology and inks behind the HD Games product line were developed over the last several years at Scientific Games’ global lottery headquarters just north of Atlanta, the largest of the company’s five instant game manufacturing facilities worldwide.