Scientific Games has launched sports betting with Caesars Entertainment, powered by its Open- Bet product suite. Caesars’ Horseshoe Tunica Hotel and Casino processed its inaugural bet on 14 August, ushering in a new era of sports betting for the state of Mississippi.
“The deployment of Caesars sportsbooks has been one of the fastest ever deployments of our platform. Our cross-functional teams across the globe worked tirelessly from commercial sign-off through to go-live,” said Chris Armes, CTO for SG Digital.
“The launch of sports betting in Mississippi is not only a great step forward in our partnership with Caesars, but also a testament to our commitment to speed to market delivery, as we pivot our business to stay agile and adaptable.”
Harrah’s Gulf Coast Hotel and Casino in Biloxi, Missis- sippi also started offering sports betting on 20 August, marking another landmark launch for Caesars.
“This is our fourth property launched in three weeks, and these initial installations are paving the way for amazing revenue growth for our partners and allowing us to showcase our speed to market capabilities,” said Keith O’Loughlin, SVP Sportsbook for SG Digital.
Scientific Games’ deal with Caesars also includes solutions for its property in Atlantic City, New Jersey, which went live on 30 July.