Scientific Games launches high-energy slot experience featuring global music superstar Pitbull.
[dropcap]S[/dropcap]cientific Games Corporation has launched its newest slot game designed exclusively for the ALPHA 2 Pro Theater cabinet – Playboy Don’t Stop The Party! Featuring Pitbull.
The innovation features the Playboy brand and Playboy Bunnies alongside the new face of Playboy — global music superstar and Playboy brand ambassador Armando Christian Perez, also known as Pitbull.
Along with the land-based casino launch, Playboy Don’t Stop The Party! Featuring Pitbull is also available through Scientific Games’ Play4Fun™ social casino network on both desktop and mobile through its SG Universe™ product. SG Universe enhances a casino’s ability to build an engaged online player community and to keep their brand uppermost in the mind of customers between casino visits.
Showcasing the incredible visuals and pulse-pumping sound design of the ALPHA 2Pro Theater cabinet, Playboy Don’t Stop The Party! Featuring Pitbull capitalizes on Scientific Games’ Pro Sound Chair.
Derik Mooberry, Group Chief Executive, Gaming for Scientific Games, said, “We are ecstatic to launch Playboy Don’t Stop The Party! Featuring Pitbull across both land-based and online channels. Our customers have been eagerly anticipating this game because of its high energy, its engrossing bonus events, the chance to win a life-changing progressive jackpot, and most of all – its combination of Playboy and Pitbull, two of today’s most provocative consumer brands. Pitbull’s music, synchronized with game play and enhanced by our Pro Sound Chair, makes people feel good, and that is what slot game entertainment is all about.”
Scientific Games and Playboy have maintained a 17-year relationship, resulting in numerous popular game titles such as Playboy Hot Zone®, Playboy Muy Caliente, Playboy Platinum, Playboy Prizeball, and Playboy Club, among others.
Grammy award-winning musician, songwriter, and record producer, Pitbull has sold more than six million albums and 70 million singles worldwide. Through the release of seven studio albums, “Mr. Worldwide” has achieved No. 1 status in more than 15 countries around the world with his rapid-fire rhythms, billion-dollar beats, and globally infectious hooks that cross over to audiences around the world.
