Scientific Games names Shawn Dennis as chief marketing officer

Scientific Games Corporation has appointed Shawn Dennis as executive vice-president and chief marketing officer, reporting directly to CEO and president Kevin Sheehan.

A 25-year veteran of entertainment, consumer products and sports marketing industries, Dennis previously served as Global Head of Brand and Franchise for DreamWorks Animation and chief marketing officer for American Girl, Dell and the National Football League.

In her new role, Dennis will be responsible for elevating Scientific Games’ global leadership brand position, promoting its brands and increasing engagement with customers and players for the company’s innovative content and technology in gaming, interactive and lottery.

Sheehan said, “We are excited to welcome Shawn to the Scientific Games executive team. With her tremendous experience leading marketing for high profile companies and brands in the entertainment and technology sector, she is perfectly suited to lead our marketing efforts to enhance consumer and customer engagement, drive topline revenue growth and catapult the Company’s next phase of growth.”

Dennis joins Scientific Games from DreamWorks Animation, where she served as the global head of brand and franchise development.

This article originally appeared on betting-business.co