Scientific Games has agreed to upgrade the suite of casino management system products and devices at Westgate Las Vegas Resort & Casino.
As part of the agreement, the company will also deploy its SG Universe® product suite on Westgate Resorts’ mobile and online platforms.
The casino is operated by Paragon Gaming and features a 95,000-sq ft casino floor with 670 slot machines and 17 tables.
Scientific Games will upgrade the ACSC slot operating system and TableView table management system, as well as install its advanced Business Intelligence application, which will enable Westgate Las Vegas to gather and analyze valuable player and operations data.
Scientific Games will also install marketing enhancements including the Elite Bonusing Suite®, a group of applications that will allow Westgate Las Vegas to interact with and reward players at the point of play via Scientific Games’ iVIEW® and iVIEW Display Manageron-device messaging technology.
CoolSign®, a messaging service for customers, will also be included.
“We went through a very comprehensive review of the various suppliers in the marketplace and determined that Scientific Games continues to be the best fit for our business,” said Mark Waltrip, chief operating officer of Westgate Resorts.
“Not only was this decision based on our current Scientific Games systems’ history of superior performance and reliability, but Scientific Games also offers incredible, overlapping opportunities for our other business segments at Westgate Resorts.”
Scientific Games is also providing its SG Universe product suite, which will power Westgate Resorts’ mobile and online presence, supporting all 28 of the casino company’s properties. The suite of products includes the Mobile Concierge™ app that has a wide variety of unique marketing features, a proven social casino platform, and Core Systems Integration technology.
SG Universe will allow the casino to increase engagement with patrons at home, on-the-go, and during each visit to the casino floor.
Bob Parente, senior vice-president and chief revenue officer of Scientific Games said: “We are honoured to strengthen our partnership with Paragon Gaming, and to have the opportunity to serve with Westgate Resorts on their forward-thinking vision.”