Ashley Sandyford-Sykes will serve as senior vice-president of SG Digital’s content team, Scientific Games has reported.
Sandyford-Sykes is poised to take full responsibility for SG Digital’s nine game studios behind hit titles such as Rainbow Riches, Foxin’ Wins® and Wild Play Superbet™.
“We’ve formed an extremely powerful team of technology and product leaders who are moving quickly with a dual focus,” Matt Davey, group chief executive, said.
Sandyford-Sykes’ arrival completes the full set of previously announced product and technology appointments including former Ladbrokes executive Keith O’Loughlin who joined as senior vice-president for Sportsbook and Platforms; Dylan Slaney, previously a global innovation director at Dunn Humby, who will serve as senior vice-president Gaming; and ex-Oracle vice-president Chris Armes as the division’s chief technology officer.
In addition to the product and technology appointments, current Scientific Games’ legal director for the UK, Sue Dawson will take on the additional role of deputy general counsel SG Digital.
Meanwhile, Ryan Ripley will take on the role of interim chief financial officer for the company.