SG Digital launches MTS with Caesars Entertainment in New Jersey and Mississippi

SG Digital, MTS, Caesars Entertainment, New Jersey, Mississippi
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SG Digital has provided its Managed Trading Service for sportsbooks at Caesars Entertainment properties in New Jersey and Mississippi.

SG Digital has rolled out its newly- enhanced Managed Trading Service (MTS) with Caesars Entertainment in New Jersey and Mississippi.
Following a rapid integration of SG Digital’s newly-acquired Don Best platform, the sports books at Caesars’ properties will now benefit from additional betting and pricing services, along with real-time event data solutions, complementing the OpenBet sportsbook, which already powers Caesars’ online, mobile and retail offering,” said Christian Stuart, EVP of Gaming and Interactive at Caesars Entertainment.
“With the integration of Don Best, Caesars will now be able to provide our customers superior speed and variety in available sports betting lines both on premise and in the Caesars Sports App.
“The combination of Caesars’ best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds.”
Along with SG Digital’s recently launched Sportsbook Operations service, this launch indicates a new era of quick installations with minimal labour footprint, underpinning the rapid evolution of the sports- book industry in the US. Additional, the integration marks the first time that SG Digital has powered its MTS for its operator partners.
“This is a major milestone for us. Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar Sportsbook Ops team, Caesars now has one of the most comprehensive sports betting offering in the US, with Managed Trading Service delivering a complete product,” said Keith O’Loughlin, SVP of Sportsbook at SG Digital.
“We’re thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market.
“With the acquisition of Don Best now complete, along with the creation of our Gibraltar Sportsbook team, it is all about ensuring solid partnerships with our customers with a focus on next level sports bet- ting experiences for their players.”
The company affirms that Don Best’s trading and pricing expertise for the North American market, combined with operations expertise from the SG Digital Sportsbook Operations team, will provide Caesars with an unrivalled product offering, building the platform for long-term success in both newly-legalised sports betting jurisdictions.

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