Sic bo leading the way for Aruze

Casino Review, Aruze, MGS, sic bo, Joji Kokuryo
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With sic bo tables in all of Macau’s casinos, Aruze is looking to its latest launch to drive its fortunes further.


[dropcap]A[/dropcap]ruze exhibited at MGS 2016 on one of the larger stands at the show, displaying its upgraded sic bo machine that is set to be released in Q2 of next year.

A product for the market indeed, Aruze has been quick to seize the moment with its electronic sic bo and roulette tables leading the way for the company over the current year.

And Macau in particular has taken to Aruze’s product.

Joji Kokuryo, compliance manager at Aruze, said: “We have sic bo in almost every Macau casino. This year our sic bo and wheel products overtook slots; the proportions with slot sales used to be 50/50, now it’s 80/20 and that’s with increased sales, so EGTs kind of run the business for us.”


It’s really friendly to new players and that’s kind of the next step forward for Macau.


But it was 2017 that Kokuryo was keen to emphasise: “We have, at the show, an upgraded sic bo that we are releasing in Q2 next year. This version of our machine is pretty crazy, our current sic bo has a multiplier that can go up to two times, this one can go up to eight times.”

This upgraded sic bo product is aimed at the mass market Macau has been trying to attract in recent years.

Kokuryo explained: “There’s been a lot of campaigns to get the mass market, but in the Venetian the lowest bet on tables is like HK$100. That’s why our lowest bet is about HK$10, so people who don’t know how to play can give it a try. It’s really friendly to new players and that’s kind of the next step forward for Macau.”

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