A long-term contract between Sky Betting and Gaming and Playtech has been extended across Casino, Live Casino and Bingo.
The contract extends across an exclusive Playtech Casino, exclusive dedicated Live Casino environment, Bingo and dedicated Bingo game and network development.
Sky Betting & Gaming is a long-standing Playtech partner and the company claims it has witnessed significant year-on-year growth within its gaming, live and bingo verticals and success within its marketing of Playtech products.
Earlier this year this resulted in the operator winning Playtech’s inaugural Playtech Award that recognises and rewards marketing excellence and innovation across the Playtech Casino network of global licensees. As a result of its performance, excellence and uplift in Live, Sky Casino received the top prize of one month’s exclusivity on a new Playtech game as well as £50,000 in marketing budget contribution.
In addition, Playtech and Sky Betting & Gaming launched a state-of-the-art dedicated Live Casino environment in April this year in Playtech’s new studio in Riga, within which Sky Casino was the first brand to launch a dedicated offering.
Mor Weizer, CEO, Playtech, said: “Over the years we have developed a fantastic relationship with Richard and his team and we’re delighted Sky Betting & Gaming has signed a long-term, multi-product extension that brings together one of the UK’s best-performing and fastest growing UK sports betting and gaming operators and the industry’s best-performing software and technology supplier and, in turn, secures both our future growth.
“This not only shows the huge strength our products have, but also the great trust and faith Sky Betting & Gaming has put in Playtech to deliver even greater results than it has already achieved. Sky Betting & Gaming is going from strength-to-strength and together I’m confident we can achieve many more years of great success,” added Weizer.
Richard Flint, CEO, Sky Betting & Gaming, said: “I’m delighted with the work that we’ve done with Playtech over the years and this new deal is a key part of our plans for continued growth across our biggest brands.”
