SlotGuru joins European Casino Association

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The European Casino Association (ECA) has confirmed that SlotGuru, an information service start-up, has been added as a partner of the association.


SlotGuru, which is behind a unique mobile app that offers slot machine players a way to better understand the array of products on offer, has been named as a new partner for the European Casino Association.

The ECA is a strong supporter of the implementation of responsible gambling programmes and members are at the forefront of introducing a responsible approach to their operations.

In keeping with this, the SlotGuru app aims to empower customers to play responsibly whilst en-joying the best possible casino experience. The app contains the key information to understanding the different elements of each game and contains a range of educational resources to help players identify the type of game that best suits their playing style.

The company also claims the app can help players maximise the enjoyment that casinos offer, while aiming to prevent the development of problematic gambling behaviour.

ECA chairman Per Jaldung said: “The ECA and SlotGuru share a vision of a fun and responsible approach to gambling, which requires players to be informed about the products at their disposal. New and innovative ways, such as the SlotGuru app, can help develop the industry further in a pos-itive direction and we look forward to bringing the insight of our newest partner into the ECA.”

By becoming a partner of the ECA, SlotGuru joins the land-based casino community represented by the ECA, sharing the aim of a strong and lively casino industry in Europe. Alongside other ECA partners, Slot-Guru becomes a part of the association’s future development and enjoys direct access to the ECA’s events among many other benefits. The ECA claims close cooperation with the European gaming industry – from manufacturers to service providers and new entrants – is crucial in successfully developing a thriving industry.

Stuart Armstrong, Director & Founder of SlotGuru, commented: “Helping players make better gaming choices will guarantee better experiences every time they visit a casino. Our technology delivers a simple set of information that gives players the confidence to engage with a game. We are delighted to be part of the ECA and working with its members to help educate players and build a vibrant, growing and, thriving industry.

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