The Miami-based innovation consultancy, Spark Cooperative, has confirmed a new deal with Casino @ Dania Beach to bring Vegas to South Florida
Spark Cooperative has penned a collaborative deal with the new gaming and entertainment establishment Casino @ Dania Beach in South Florida.
The agreement will see Spark reimagining the overall on-property guest experience and highlighting its unique offering in line with Casino @ Dania Beach’s focus on experience driving revenue.
The Casino claims Spark’s expertise in creating impactful and carefully tailored experiences puts them in the perfect position to aid to develop and execute an unforgettable vibe for guests.
From gaming options, to the Luxe restaurant on property, Spark took every step a guest would take into consideration to conceptualize a plan that would play on all of the strengths and differentiators of Casino @ Dania Beach.
After several in-depth sessions to define the Peak Experience, Spark considered areas such as the overall flow of the guest experience, staffing, and how to make gaming experiential for casual users. Additionally, Spark developed comprehensive training materials to support the new vision and get everyone on the same page to deliver the same consistent experience to guests across the property.
“With our sights set on delivering an innovative and unforgettable experience to our guests, we wanted experts with a strong record of crafting unique and effective design experiences – from top to bottom,” said Scott Savin, CEO, Casino @ Dania Beach. “We chose Spark not only because of their highly honed skill to accomplish this, but also because of the palpable creative energy they bring to the table.”
“We go into every engagement with a fresh set of eyes to ensure each experience feels authentic and is true to the brand we are working with,” said Joshua Belz, Principal, Spark Cooperative. “In order to help elevate Casino @ Dania Beach to a sought after hot spot, we needed to know exactly what guests are going to hear, see, taste, touch and feel. Creating a world-class design experience requires a hands-on approach, which is the exact mindset that drives our experience design strategies. Together with Casino @ Dania Beach, we are building more than simply a casino experience. We are launching a brand – a lifestyle – that will become a living, breathing entertainment destination drawing in customers and winning their loyalty.”
