SUZOHAPP names Alexander Bucur as vice-president of global product management

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SUZOHAPP has appointed Alex Bucur to the role of vice-president of global product management.


Bucur joined the SUZOHAPP team through the acquisition of SCAN COIN in 2015.

In his new role, he will manage both the SUZOHAPP Solutions and Components businesses globally.

“As SUZOHAPP moves forward with our vision of bringing our Solutions and Components businesses together into a cohesive team, it made sense to structure our product management function in a similar way,” said Wilbert Bieleman, managing director of EMA.

“Alex’s depth of experience and passion for product management positioned him perfectly to take on this new challenge.”

Bucur will work with his team, including Tom Orton, vice-president of marketing & product management NCS, to “preserve the regional focus of the business while also identifying opportunities for global efficiencies and alignment”, the company said in a statement.

“We thank both Alex and Tom for their leadership and their efforts in moving our Product Management group forward,” said Sim Bielak, chief marketing officer.

“The successful introduction of new products is vital to SUZOHAPP’s success and raising up a global leader in this area will streamline our efforts and introduce the level of global alignment required to get high quality new products in the hands of our customers faster.”

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