King’s Bastion Leisure Centre was looking for a cashless solution which could be used throughout the property, which includes a bowling alley, gym, cinema, restaurants and bars, along with an arcade.
Suzohapp, the partner for Ideal outside of North America, successfully installed the Ideal cashless POS solution at King’s Bastion Leisure Centre in Gibraltar in December 2018.
“It is very fitting that King’s Bastion in Gibraltar has become the first leisure centre to install Ideal outside of North America,” said John Vallis, VP of Gaming and Amusement EMEA at Suzohapp. “Ideal aligns perfectly with their innovative, customer-centric approach.”
Originally built in the 18th century as a fortification against military attack, today King’s Bastion is one of Gibraltar’s premier leisure centres.
“We had heard of the benefits that a cashless system can bring and were looking specifically for such a solution during a visit to a trade show in the UK last year. The Ideal solution at the Suzohapp stand impressed us. We have been working with Suzohapp for years and have an excellent and trusting working relationship. The choice to go with Ideal was an easy one,” explained John Azzopardi, MD at King’s Bastion.
Ideal offers a perfect cashless POS system for any Family Entertainment Centre (FEC). A customer purchases a card from the Ideal Kiosk – the amount on the card can also be topped up using the Kiosk. At King’s Bastion, that means customers use the Ideal card throughout the leisure centre at the bowling alley, the gym, the cinema, restaurants and bars and on all the amusement machines in the arcade, as these are all equipped with the Ideal card readers.
The ideal POS system has brought significant benefits as
Azzopardi points out: “The first major benefit is that now we have complete accountability. This audit trail gives us exact financial data in real time. “Furthermore, we are making important savings by eliminating cash handling. Up until
recently we were counting coins literally every day.
“We no longer have to worry about the time and cost of handling cash. Another great benefit is that people coming over the border from Spain can purchase and top up their card in pound sterling easily by using their credit card. They no longer have to change their money from euros to pounds.”
Installing an Ideal cashless POS system not only saves money, it long-term basis.
“Market feedback showed us that installing a cashless system can increase our revenue by up to 15 percent on a permanent basis. All these benefits convinced us to take this step and invest in Ideal,” Azzopardi continued. “Ideal is future-proof. We are already planning our next steps to make the most out of opportunities it offers us, including introducing a loyalty programme and enabling our customers will see the benefits of cashless play. We have already received positive feedback from parents who appreciate the option of putting a set amount on a card for their children to enjoy.