OfferCraft, a software company, has teamed up with Swinomish Casino & Lodge in Anacortes to launch weekly gamified offers that customers can play online.
The games, themed around movie series, summer holidays and casino amenities, have been received enthusiastically by more than ten thousand people, Swinomish claims.
“Our audiences across social media love the games,” said the casino’s general manager Jay Ellenberger.
“We couldn’t be happier. These have been some of the most successful digital marketing campaigns we’ve ever run.”
Since initially launching in May, the weekly gamified offers have driven almost seven times the number of redemptions compared to similar offers on Facebook and email made a year earlier.
Similarly, promotions using Facebook Live videos and their website, SwinBig.com, have led to a 15 percentage point increase to 25 percent in the reward redemption rate in the 2017 summer movie campaigns compared to the previous year.
Creative Facebook Live campaigns have been the key to successfully promoting the games, Swinomish said, pointing out that fans can watch live stream videos as the week’s new promotional game is introduced, driving thousands of video views each week, with an average viewing time of more than ten seconds.